Changing car dealer websites for the better
Here at Auto HQ we’ve made waves in the automotive industry creating websites designed to increase dealership sales. The founders of Auto HQ previously created retail and eCommerce websites, pushing the boundaries of how people shop online. This experience has been applied to the automotive industry, helping to revolutionise used car websites.
The first Auto HQ automotive website was created in 2016, breaking the mould with features such as online reservation and 360-degree photography. We’re proud to always be one step ahead with technology, pushing the limits and creating bespoke features that enable dealerships to overtake their competition online.
We know in 2019 car buyers are spending over 59% of their time online researching. But how often are they in the market for a new car? The chances are potential new customers are not familiar with browsing used car websites.
Online shopping habits make customers more familiar with evolving technologically when shopping for clothes, holidays, and consumer goods. For this reason, car dealer websites need to satisfy customers demands- engaging and holding their attention quickly. We live in a fast-paced world where everything is available on demand, it stands to reason cars should be too.
Our fresh approach to building websites and promoting them, can help you address the growing demands of today’s used car buyer through the following features:
Allow customers to drill down instantly to find the vehicle they are looking for. No need to press a submit button – our technology allows them drill down by clicking each search option.
Today’s online customers expect immediate results, such as being able to pay an online deposit to secure their new car. Many buyers discuss decisions with other family members or spouses in the evenings, at which time they want to act on their decision.
Can your customers reserve one of your cars online 24/7? Every used car dealer website needs this facility as a minimum, without it, you could be losing sales.
Modern online car shoppers are more likely to commit to a car if they are pre-approved for finance. We have partnerships with all the major motor finance technology partners: Codeweavers, Evolution and Ivendi, and can therefore easily integrate your site with your preferred lenders.
Websites are only effective if they can be found online. If your dealership is relying on third party advertising sites to bring you visitors, you could be missing out on organic traffic direct from Google and other free search engines. Being dependent on third party aggregated websites can be costly and limiting. Would you want to turn down relevant free search traffic for your site? We didn’t think so.
All our sites are optimised for individual car dealer terms, so you won’t need to pay an agency to make your website SEO friendly. When we build a new site, we review your site’s current SEO and take painstaking steps to ensure that your rankings don’t suffer as a result of changing to a new website.
Don’t be tempted to think that your customers are somehow different and don’t want to buy online. Remember these essential online facts: Customers start their search for a new car online. Period. Whether they are searching for a particular car, or whether they are searching for a dealer from which they can choose that car, their journey starts on the internet. Why would they do it any other way? They expect to commence their search in the comfort of their own home, using their preferred device (phone, tablet, pc, home automation device, etc) and they want to do it at a time that suits them.
If your website is not meeting customer expectations its time to change. Talk to us about how we can help give your customers the online experience they deserve.
Automotive websites are what we live sleep and breathe. Its our passion to make websites that make our dealers stand out from the crowd and improve their business.