Automotive Ecommerce

Take customers out of the market and into your sales book

End-to-end e-commerce

Our automotive websites offer a complete end-to-end e-commerce solution where customers are in the driving seat. They have complete control of how much contact they have with the dealer, providing peace of mind at every stage. Our websites make online deposits and paperless transactions a simple process. Customers can make an online reservation, initiate the trade-in process, and apply for finance with instant decisions. This makes the car buying process safe, quick, and easy for everyone involved.

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Automotive Ecommerce
Automotive Ecommerce
Automotive Ecommerce

 

How it works

Customers can contact via the website enquiry form, and even place a deposit using the inbuilt payment gateway. There’s no need to register or even log in, the form will collect all the relevant information needed. In the backend DMS, dealers can then view each inquiry and build a quote. The quote facility allows dealers to ‘deal stack’ adding extras such as warranty, paint protection, and even trade-ins (*subject to dealer appraisal).

If your dealership is integrated with CAP, you can gain a valuation and enter an offer price for the vehicle. If the customer has their settlement quotation, the settlement figure for their existing car’s outstanding finance can also be included. Customers can also choose to quote for either HP, PCP (subject to integration with a finance partner), or a Cash deal.

The Customer Journey

Automotive Ecommerce

Safety built-in

 

The AHQ Ecommerce Module also allows the customer to digitally sign documents on their own device, at a place and time that suits them. This gives greater flexibility than having to be in the showroom, especially if there is another decision-maker to consider. This level of contactless handover makes the system ideal for distance selling. The staff member delivering the car can have all documents completed at the point of delivery. Not only does this improve efficiency, but most also importantly it saves valuable time for both the dealer and the customer. 

 

Automotive Ecommerce

The Deal

In the backend (DMS) system, dealers can view each inquiry and build a quote.
The quote facility allows you to ‘deal stack’ adding extras such as warranty, paint protection, etc.
Importantly, this process can happen with the customer on the phone or in person. A trade-in can then be included in the quotation.
If integrated with CAP they can also gain a valuation and the dealer can enter an offer price for the vehicle.
If the customer has their settlement quotation, the settlement figure for their existing car’s outstanding finance can also be included.

Consumers can also choose to quote for either HP, PCP (subject to integration with a finance technology partner), or a Cash deal.

Automotive Ecommerce

Customer Signs an Order

Once you have all the information required, you can send the customer a PDF quote and if the customer wishes to go ahead, they can digitally sign their order.

Handover

Once the order has been created the system can optionally invoice a finance company and produce any additional paperwork that needs signing. This includes documents such as warranty disclaimers, distance selling disclaimers, and GDPR opt-ins.  At the point of handover, a signature can be collected from the customer, all paperwork can be emailed, and the trade-in vehicle taken into stock. 

The entire sales process with an Auto HQ website is smooth and seamless for both the customer and the dealer. We stand at the forefront of technology and continue to create future-proof processes that keep you above your competition online.  

Let us help you build the car dealer website your customers are demanding

Automotive websites are what we live sleep and breathe. Its our passion to make websites that make our dealers stand out from the crowd and improve their business.

Why not email us or call us today to make the first step!

01223 631331